Market Analysis
Understand your competitive position with market benchmarks, discounting frequency insights, and rolling price averages — all scoped to your confirmed competitor product mappings.
On This Page
Mapping-Scoped Data
Market Benchmarks
The Market Benchmarks card gives you an at-a-glance view of how the market prices your product across three time horizons:
Recent Week Average
The average price across all mapped competitors in the most recent week that has scan data. For each competitor, all price observations within that ISO week are averaged, then those per-vendor averages are averaged across vendors. The subtitle shows how many retailers contributed (e.g. "based on 3 retailers avg per scan"). Below this figure you will see your own price compared to this average — with a green or red arrow, a dollar difference, and a percentage showing whether you are cheaper or more expensive.
Rolling 13-Week Average
The average of per-week market averages over the 13 most recent weeks that have data. Within each week, every vendor's observations are averaged first, then those vendor averages are averaged to produce a single weekly market average. The badge shows the percentage change compared to the recent week average. The subtitle "based on X of 13 weeks" shows the calendar span from your oldest to newest data point (capped at 13). Below this figure, your price is compared to the 13W average.
Rolling 52-Week Average
Same concept as the 13-week average but spanning up to one full year (the 52 most recent weeks with data). This helps you identify long-term pricing trends and seasonal shifts. The subtitle shows "X of 52 weeks" based on your data's calendar span.
Your Price vs Averages
Directly underneath each of the three averages you will see your own product's price compared to that average. Each comparison shows a green ↓ arrow when you are cheaper or a red ↑ arrow when you are more expensive, along with the dollar difference and percentage +/−.
Percentage Badges
Timeline Chart Overlay
The Market Benchmarks card includes an "Overlay on timeline" toggle switch. Enabling it adds horizontal reference lines to the Retailer Price Timeline chart:
- Recent Week Avg — a solid line at the most recent week's market average price
- 13W Avg — a dashed line at the rolling 13-week average
- 52W Avg — a dashed line at the rolling 52-week average
When to Use the Overlay
Discounting Frequency
The Discounting Frequency card shows how often competitors discount this product and how your price compares right now:
Market Discounted Scans
The percentage of all competitor scan records (within the selected time range) where the scanned price was lower than the product's regular/RRP price — i.e. the product was on promotion.
Discounting Now
How many of the mapped competitors are currently running a promotion in the most recent scan (e.g. "2 of 5"). A competitor is "discounting now" if their latest scanned price is below their known regular price.
Below You Now
How many mapped competitors have a price lower than your price in the most recent scan (e.g. "1 of 5"). This only considers competitors that were included in the latest scan.
Retailer Table
Below the summary stats you will find a table listing each mapped competitor with the following columns:
- Retailer — the competitor name
- Discounted Scans % — percentage of that retailer's scans where a promotion was detected
- Promo Events — the number of distinct promotional periods detected
- Below Your Price — the percentage of scans where this retailer was cheaper than you
Time Range Tabs
Use the time-range tabs at the top of the card to change the analysis window:
"1M" = last month, "3M" = last 3 months, etc. "ALL" includes all available scan history.
Latest Scan Only
Competitor Products Table
The Competitor Products table at the bottom of the Product Details page lists every mapped competitor product with pricing columns:
- Retailer — the competitor name
- Product Name — the matched competitor product
- Current Price — the price from the most recent scan
- 13W Avg — the average scanned price over the past 13 weeks
- 52W Avg — the average scanned price over the past 52 weeks
- Stock Status — whether the product is in stock
Sorting
Promotion Breakdown
Click the "View breakdown →" link in the Discounting Frequency card to expand the Promotion Breakdown panel. This panel provides a detailed event-level view of every detected promotional period for each competitor, including start date, end date, promotional price, and percentage discount.
How Calculations Work
Understanding the logic behind each number helps you interpret the data correctly:
Currency Conversion
All prices are converted to your workspace currency before any averaging. This means a competitor selling in USD will have each scan price converted at the rate recorded at the time of the scan, then averaged.
Mapping-Scoped
Only competitors with a selected product mapping are included. If you deselect a mapping via the Fine-Tuning panel, that competitor will immediately stop appearing in Market Benchmarks, Discounting Frequency, and the Competitor Products table.
Weekly Price Averaging
All competitor prices are grouped by vendor and ISO week. If a vendor has multiple scans in a single week, all observations are averaged (not just the latest). This per-vendor weekly average is then combined with other vendors to produce a single weekly market average.
Rolling Windows
The 13-week and 52-week averages use the N most recent weeks that have data, not a fixed calendar window. The subtitle "based on X of 13 weeks" shows the calendar span from your oldest to newest data point, capped at the window size. For example, if your oldest data is 32 weeks ago, the 13W window shows "13 of 13" and the 52W window shows "32 of 52" — even if some weeks in between have no data.
Promotion Detection
A competitor is considered "on promotion" when they report an explicit discount flag, or (as a fallback) when their current price is below their known regular/was price. Promotion duration is measured in consecutive weeks — if the same promotion appears in consecutive weekly scans, it counts as one continuous event.
Out-of-Stock Products
Out-of-stock products are included in the market average if they have a scanned price. An out-of-stock status does not exclude the product from calculations — the last known price is used.