Competitors Guide

Analyze competitor pricing, identify market trends, and gain insights into your competitive landscape.

Competitor Overview

The Competitors page displays all retailers where your products have been found. Each competitor shows:

Competitor name and logo
Number of matched products
Average price difference compared to your products
Last scan date and data freshness

Competitor Detail Page

Click "View Details" on any competitor card to open its dedicated detail page. This provides a deep dive into your competitive positioning against that specific retailer.

Perfect Matches

View exact product matches with side-by-side price comparisons, price gap percentages, promotional badges, and last-scanned dates. Sort and filter by category, price gap, or promo status.

Similar Matches

Explore fuzzy-matched products with AI confidence scores, key differences between your product and the competitor's, and explanations for why each match was identified.

Sensitivity Analysis

Understand your exposure across product categories with a heat map showing overlap intensity, an undercut bar chart visualizing price disadvantages, and a promo aggression summary.

Risks & Insights

AI-generated insight cards highlight competitive risks (e.g., sustained undercuts), opportunities (e.g., competitor out-of-stock items), and anomalies (e.g., sudden price movements). Each card includes severity levels and recommended actions.

KPI Stats

The detail page header shows four key metrics at a glance: total matched products, percentage where you're cheaper, average undercut depth, and out-of-stock flags.

Price Comparisons

View how your prices stack up against each competitor:

Product-by-Product Comparison

Click into a competitor to see a detailed breakdown of all matched products and their prices.

Price Position Analysis

Understand if you're pricing above, below, or in line with each competitor.

Competitive Insights

Use the AI Analyst to ask questions like "Which competitor is consistently cheaper than us?" or "What percentage of our products are priced competitively?"

Trend Analysis

Track how competitor prices change over time:

Historical price charts for each competitor
Seasonal pricing patterns and promotional cycles
Identify when competitors run sales or adjust prices
Compare your pricing changes to competitor movements

Data Collection

Price trend data builds over time as automated scans run regularly. The more scan history you have, the more accurate trend analysis becomes.

Competitor Customization

Customize how competitors appear in your charts and reports:

Color Coding: Assign unique colors to each competitor for easy visual identification in charts
Priority Setting: Mark key competitors as "Primary" to highlight them in dashboards
Nicknames: Add custom display names for internal reference

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