For Category Managers
Know exactly where you sit in your category. Every day.
Nesika monitors every competitor product in your categories — including private-label and home-brand equivalents — so you always know your price position, promo exposure, and margin risk without lifting a finger.
Your world today
You’re flying blind on private-label.
Private-label share is at 38% and climbing. Your traditional tools only match branded products by barcode. You have no systematic visibility into how private-label alternatives are priced against your national brands — or how fast the gap is closing.
Promo intelligence is reactive.
You find out about a competitor’s promo when a store manager calls, or worse, when your own customers tell you. By then the damage is done. You need to see promos as they launch — not after they’ve already shifted basket behaviour.
Range reviews are a manual grind.
Preparing for a range review means pulling data from five different sources, manually checking competitor ranges, and building a pricing story in PowerPoint. It takes days, and the data is already stale by the time you present.
What changes with Nesika
Private-label and home-brand matching.
Nesika’s AI matches products by what they do, not what brand they carry. Tag a product as home-brand, non-branded, or 2nd-tier-brand, and the matching engine de-emphasises brand and focuses on functional equivalence. You see the true competitive set.
Live promo detection.
Computer-vision promo detection catches deal badges, bundle offers, and multi-buys even when they’re not in structured HTML. You get alerts the moment a competitor launches a promo in your category — not the morning after.
Range review in 30 minutes, not 3 days.
Export category-level competitive reports with 24 months of pricing history, promo frequency, and price-gap analysis. Walk into every range review with current data that tells a clear margin story.
31% → 97%
Competitor coverage improvement
Private-label deltas
Tracked automatically
24-month
Pricing history vault, instant export
See your category through Nesika’s lens.
We’ll run a competitive scan on your top category — matched SKUs, price gaps, and promo activity — in 24 hours.
Request a Category Scan