MAP Monitoring: A Practical Guide for Brands
map-monitoringbrandshow-to
The short answer
MAP monitoring checks whether sellers advertise your products below the minimum advertised price you set. To do it well, find your products on every seller's site, including unauthorised sellers, check them on a regular schedule, and keep a time-stamped record of each violation with the seller, price and link.
How to set up MAP monitoring
- Write down your MAP policy: which products, which price floor, and which channels it covers.
- List the sellers to watch, including marketplaces and sellers you have not authorised.
- Match your products on each seller's site. Sellers often change titles, so matching by attributes beats matching by title.
- Choose a scan schedule. Daily is a sensible default; scan more often for priority products.
- Record every violation with the seller, advertised price, product link and date.
- Follow your enforcement process consistently, starting with a notice to the seller.
What to record for each violation
| Field | Why |
|---|---|
| Seller | Who to contact |
| Advertised price | How far below MAP |
| Product link | Proof of where it was advertised |
| Date and time | When the violation was seen |
Using Nesika for MAP monitoring
Nesika matches your products on seller sites without barcodes, scans on the schedule you choose, and flags a violation in the first scan that sees it, with the seller, price and product link. Read more on the MAP monitoring page.
Takeaways
MAP enforcement depends on evidence. Watch every seller, not only authorised ones, scan on a schedule, and keep a clean record of each violation.
Start monitoring MAP across your sellers.
Start your 7-day free trial →